Who Looked At This Can And Though We Need This In 2 Liters?

New York Obesity Festival. Which product designer seriously though there was a need for this? How can you look at that and think "You know what, there is a gap in the market for 2 liter beverages with free refill".

So we`re really talking 4 liter consumption containers... Why not fill a truck instead.

 Photo vwb5