What?! Yes, the otherwise so peaceful nation Norway, world known for it`s Nobel`s peace prize and successful use of soft power in international conflicts allows bullet manufactories to advertise on sports arrangements. WMA asked some spectator in this ski jump tournament what they think. -When I saw the add for Nammo bullets I wanted to shoot someone right away. Fuck, they even have the bullet in the logo. How can I not want to kill someone?!
Why exactly are Nammo advertising its products at sport arrangements? -We`re trying to reach the hearts and minds of the audience just as any other brand here. And why exactly do these people need to buy your product when guns are illegal in Norway? -I guess we didn`t think that one through. Not even the cops use guns here. -I know, it`s embarrassing.
Where Nammo secretly trying to get into the school shooting market? -Well..., let`s put it this way. There`s a lot of bad publicity involved with it, but they also use a lot of bullets cause their so bad at hitting their target. It`s like a mini version of Afghanistan. Do you think we get any better press down there?
Since The US Army is your biggest customer, have you advertised for amo in American sport arrangements? -Are you f@#king kidding me?! Congress would come after us like dogs and eat us publicly.
What does the athletes think about this? -I don`t think they have thought about it at all. Their a bit screwed in their heads. You sort of have to be to get into this professionally.
How does the sports promoter feel about having the athletes support weapons of death and destruction? -Money in the bank. It`s a win win situation. The more bullet they sell. The more money we get. There`s no signs they will run out of conflicts to supply. As long as humans are humans there will always be wars. It`s the best f@#king sponsor we`ve ever had. Any ethical issues? -No.
Photo IsoJ